Monday, May 25, 2020
Abstract This paper presents a case study regarding Omega Inc., which has a contract sales force for its products. The contractors are employed by independently operated franchised dealers and do not work directly for Omega. Recently, Omega provided a training program for the sales force designed to improve sales performance and the franchisees instituted a performance management system to measure goal accomplishment. There are six primary steps in a performance management system and this paper will review five of the six steps as each relates to the subsequent step. Prerequisites to Planning The lack of success at Omega, Inc. rested in the hands of an incompetent sales staff who were not informed of the companyÃ¢â¬â¢s missionÃ¢â¬ ¦show more contentÃ¢â¬ ¦Omega agreed to partially fund and support initial training. Typically, this proves to be a major challenge for a company as often times when a new program is implemented, it is communicated companywide and there stands the chance of mis-interpretation or mis-connection of the intent. If there is a lack of clarity regarding where the organization must go, or the relationship between the organizationÃ¢â¬â¢s mission and strategies and the unitÃ¢â¬â¢s mission and strategies is ambiguous, then there will be a lack of precision regarding what each employee must achieve in order to help the organization succeed. From a job analysis, we obtain information regarding the tasks to be carried out and the knowledge, skills and abilities required of a particular job (Aguinis, 2007). In the case of th e sales representatives of Omega, their skill level and knowledge varied, many of them extended little effort beyond taking orders and they were not motivated to make additional sales. Knowledge includes having the information needed to perform the work, but not necessarily having done it. Skills refer to required attributes that are usually acquired by having performed the work in the past. Ability refers to having the physical, emotional, intellectual and psychological aptitude to perform the work, but neither having done it nor having be trained to do the work is required ( Clifford, 1994). Omega canShow MoreRelated The Paradoxical Twins Essay1608 Words Ã |Ã 7 PagesThe Paradoxical Twins The Paradoxical Twins case study give an opportunity to evaluate from different angles the organization and structure of a business. Exposure of a complex behavior to different environments, circumstances, personal social relationships, the two companies Acme Omega electronics considered on this case study used to have the same organizational structure, under different management. Since they were sold to different investors, as a consequenceRead MoreOrganizational Variables : Acme Electronics3348 Words Ã |Ã 14 Pagesorganizational chart of Acme it is clear that there is a high degree of differentiation. Ã¢â¬ ¢ Support function - e.g. purchasing Ã¢â¬ ¢ Production function - e.g. drafting, production and engineers Ã¢â¬ ¢ Managerial function - e.g. (vice) president and manager. The case does not provide enough information to establish with certainty if the maintenance and adaptive function are present in the organization, but it can be assumed that they are in the form of the engineers. The manager received the blue print and sentRead MoreBusiness Practices : Omega Consolidated Industries ( Oci )940 Words Ã |Ã 4 PagesOrganizations are constantly seeking ways to enhance its operations by developing its business practices on a global scale, which often requires building additional facilities to effectively serve its customers. Omega Consolidated Industries (OCI) is a worldwide corporation who has plans of constructing a new manufacturing facility in China. Faced with a construction completion timeframe of two years - from start to finish - the OCI president formed a well-rounded team to head the project. The newlyRead MoreThe Lack Of Success At Omega, Inc.2246 Words Ã |Ã 9 Pages The lack of success at Omega, Inc. rested in the hands of an incompetent sales staff who were not informed of the companyÃ¢â¬â¢s mission statement and goals. The staff received limited training on the jobs they were to perform. Omega was faced with the challenge of getting the employees to achieve their sales quotas. According to (Aguinis, 2007), Ã¢â¬Å"There are two important prerequisites required before a performance management system is implemented: knowledge of the organizationÃ¢â¬â¢s mission and strategicRead MorePlaza Inn Essays1169 Words Ã |Ã 5 PagesCourse Number: 93.362 5. Course Title: Organizational Design 6. Credit Hours: 3 7. Prerequisites: 93.344, Principles of Management 8. Catalog Description: This course discusses the difference between micro and macro perspectives in the study of organization and provides a macro view in which the organization is the unit of analysis instead of individual members. The course provides students with an in depth understanding of how organizations are formed and how external as well as internalRead MoreCC Grocery Stores2670 Words Ã |Ã 11 PagesMGMT 5083 Analysis and Design of Organization Case Questions Chapter 1 - S-S TECHNOLOGIES INC. OBJECTIVES 1. To acquaint students with the case analysis method. 2. To observe structural and contextual variables in an organizational situation. 3. To redesign an ongoing organization. 4. To develop organizational structure for innovative employees. Like the Xerox case which opens Chapter 1, this case can serve as a point of reflection throughout the semester. More advancedRead MoreSummaries of Images of Organizations4765 Words Ã |Ã 20 PagesFor instance, a car engine would consist of different parts such the alternator, cylinders, injection system, spark plugs e.t.c , working together to achieve movement of the whole vehicle from one place to another. This scenario is similar in the case of Mcdonalds. The employees are divided into different stations to perform different tasks with the aim of achieving a common goal such of satisfying their customersÃ¢â¬â¢ needs. * The staff of McdonaldÃ¢â¬â¢s have standard procedures that have been setRead MoreSummaries of Images of Organizations4754 Words Ã |Ã 20 PagesFor instance, a car engine would consist of different parts such the alternator, cylinders, injection system, spark plugs e.t.c , working together to achieve movement of the whole vehicle from one place to another. This scenario is similar in the case of Mcdonalds. The employees are divided into different stations to perform different tasks with the aim of achieving a common goal such of satisfying their customersÃ¢â¬â¢ needs. * The staff of McdonaldÃ¢â¬â¢s have standard procedures that have been setRead MoreCase Studies from Gareth Jone - Ob8052 Words Ã |Ã 33 PagesCase 14 Ã¢â¬Å"RamrodÃ¢â¬ Stockwell Teaching Notes Copyright Ã © Gareth R. Jones, 1994 Synopsis This case considers conflict and politics in organizational settings. Ramsey Ã¢â¬Å"Ã¢â¬ËRamrodÃ¢â¬ Stockwell, viceÃ president for Production at Benson Metals, is becoming very uncooperative and difficult. Ramrod is having frequent run-ins with sales, who are exasperated with his uncooperativeness and refusal to supply them with reliable information concerning delivery dates, and production scheduling. MostRead MoreWhy Cattle Should Be Banned1477 Words Ã |Ã 6 Pagescut the cost of antibiotics used and the decrease of dangerous pathogens found in the cattleÃ¢â¬â¢s stomachs, which in turn leads to cleaner food and less sick people. Ã¢â¬Å"Grass feeding results in far lower levels of saturated fat and high levels of both omega-3 fatty acids (more commonly found in fish, and thought to help prevent heart disease) and the newest darling of the nutritional world--CLA (conjugated linoleic acid), polyunsaturated fat that may help prevent cancer.Ã¢â¬ (Corby Kummer). As resea rch has
Thursday, May 14, 2020
When it comes to the topic of violent media, some of us would readily agree itÃ¢â¬â¢s a controversial subject as to whether kids should or shouldnÃ¢â¬â¢t be exposed to it. This is because many children who view violent media react negatively rather than not being affected at all. Where this agreement usually ends, however, is on the question of what effects does it have on children. Whereas some are convinced that it is a healthy alternative for kids to express themselves, others maintain that it causes kids to become more aggressive and contributes to juvenile crimes. Common sense seems to dictate that, because the media today primarily focuses on portraying acts of aggression and violence, it has been seen that young children often mirror and imitate such actions. In the book Contemporary Classic Arguments, Psychologist Melanie Moore and comic author Gerard Jones write an article titled, Ã¢â¬Å"Violent Media is Good for KidsÃ¢â¬ and examine this relationship between violent media and its effects on children. They state, Ã¢â¬Å"For the past three years she and I have been studying the ways in which children use violent stories to meet their emotional and developmental needs- and the ways in which adults can help them use those stories healthily.Ã¢â¬ (Jones pg.78) The essence of Moore and GeraldÃ¢â¬â¢s argument is that kids need this type of entertainment to maintain a healthier lifestyle. Not only does it make children vigorous but it also helps them develop: emotionally, intellectually, socially, andShow MoreRelatedViolent Media Is Good For Kids1193 Words Ã |Ã 5 PagesÃ¢â¬Å"Violent Media is Good for KidsÃ¢â¬ is an article which makes many claims to support the argument that a controlled amount of violence could be good for a developing child. Even though this article is controversial the claims serve to support the argument. Throughout the analyzing process logos, ethos, and pathos are searched for and scrutinized. The rhetorical strategies are what makes a paper effective or not. In this case the author uses, what I believe, is just the correct amount of each and fulfillsRead MoreViolent Media Is Good for Kids964 Words Ã |Ã 4 PagesViolence in media is healthy and beneficial for childrenÃ¢â¬âor so claims Gerard Jones, author of Ã¢â¬Å"Violent Media is Good for KidsÃ¢â¬ . It is undeniable that the title of JonesÃ¢â¬â¢s essay is straightforward and aptly named, if not confidently bold. But while his claim may boast confidence, it lacks credibility. Jones does do a great job introducing his controversial claim by using passion, persuasion, and personal experience. However, his insufficient evidence and fallacious reasoning fail to supportRead MoreViolent Media Is Good For Kids962 Words Ã |Ã 4 PagesGerard JonesÃ¢â¬â¢s Ã¢â¬Å" Violent Media Is Good For Kids,Ã¢â¬ violent media indeed has a remarkable influence upon the minds and general growth patterns of children. Jones argues that violent media can actually have positive effects on young people. Violent media can help people conquer their fear and make them courageous. Jones argument is very effective and convincing because he gives good examples of the positives that violent media has done notRead MoreViolent Media Is Good For Kids909 Words Ã |Ã 4 PagesBarbarically inspiring Violent media; a strikingly relevant phenomenon millions are becoming captivated by. ItÃ¢â¬â¢s everywhere you go, on your phone, the TV or on the computer. As much as people try to avoid it, they soon realize itÃ¢â¬â¢s ineluctable. Gerard Jones, a comic-book author, released a brief report, Ã¢â¬Å"Violent Media Is Good for KidsÃ¢â¬ that argued violent media is not only beneficial to children but also inspiring. He goes on to support his claim by sampling his own personal experiences. HoweverRead MoreViolent Media Is Good for Kids Essay942 Words Ã |Ã 4 PagesViolent Media is Good for Kids Analysis From infancy onward, parents and teachers have drilled into the young generation that violence should be avoided at all costs. They have preached cooperation, tolerance, and Ã¢â¬Å"using oneÃ¢â¬â¢s wordsÃ¢â¬ as tactics to combat difficult situations. Although those lessons are valid, Gerald Jones claims there is an alternative way. In his essay, Ã¢â¬Å"Violent Media is Good for Kids,Ã¢â¬ Jones argues that Ã¢â¬Å"creative violence- bonking cartoons, bloody videogames, toy guns-givesRead MoreViolent Media Is Good For Kids Essay1083 Words Ã |Ã 5 PagesViolent Comics Are the New Superheroes In the writing of Gerard Jones Ã¢â¬Å"Violent Media is Good for KidsÃ¢â¬ is very interesting essay in which he describes how violent media can help kids to overcome obstacles, but whether it is convincing or not, I am not truly sure because the way the essay is written is biased. Jones as writer is making this controversial topic to gain more audience to read his writings, in addition, this essay fails in detail, it needs more statistics to support the examples thatRead MoreEssay on Violent Media...Good for Kids? 970 Words Ã |Ã 4 PagesIn Ã¢â¬Å"Violent Media is Good for KidsÃ¢â¬ Gerard Jones introduces us to his fearful and lonesome childhood. He lived in a world where he was taught to be the violence fearing, and passive boy his parents wanted him to be. But, when one of his motherÃ¢â¬â¢s students gave him a Marvel comic book, his fearfulness was transformed into inspiration. He found a way to escape these discouraging feelings through the Ã¢â¬Å"stifled rage and desir e for powerÃ¢â¬ (Jones 285) that he had newly found. The popular comic book heroRead MoreEssay about Violent Media Is Good for Kids1069 Words Ã |Ã 5 PagesVIOLENT MEDIA IS GOOD FOR KIDS By Gerard Jones In our class book Practical Argument, I chose Ã¢â¬Å"Violent Media is Good for KidsÃ¢â¬ by Gerard Joneson page 36. In this article Jones states and tries to prove that violent media is undeniably good for children. He challenges this by saying what he believes also how he grew up too passive because he was sheltered from the media. Upon hearing that the media has lofty messages of pacifism and tolerance (par.2), his mother had borrowed some comics for himRead MoreViolent Media Is Good For Kids By Gerard Jones864 Words Ã |Ã 4 PagesIn the article, Ã¢â¬Å"Violent Media Is Good for KidsÃ¢â¬ , the author, Gerard Jones, begins by providing background information about himself. As a child, Jones was taught that violence was wrong, and as he grew up, he learned that violent comics and stories aided him to become an action movies and comic book writer. In his article, the author addresses why violent media are good for children. He points out that it helps them transform better soci ally, explore and conquer their feelings, and improves self-knowledgeRead MoreViolent Media Is Good For Kids By Gerard Jones972 Words Ã |Ã 4 PagesMother Jones, an American independent news organization, published the essay, Ã¢â¬Å"Violent Media is Good for KidsÃ¢â¬ by Gerard Jones on June 28, 2000. In this article, Jones, a comic book writer, argues that violent media can have positive effects on childrenÃ¢â¬â¢s behavior. In fact, he asserts that Ã¢â¬Å"superhero stories helps kids negotiate the conflicts between the inner self and the public selfÃ¢â¬ (60). Even though JonesÃ¢â¬â¢s thesis, refutation, and the conclusion are strong to support his argument, his evidence
Wednesday, May 6, 2020
Is college worth it? Secondary education is what we are told to do. Knowledge is a valuable asset to have but we try to achieve it mostly because that is the option we decide to choose. Whether it was our own or it was influenced by family or professors. But the question I want college and incoming college students to think about is, are we really going to be out in four years, especially if we have other variables that conflict with our goal. And sadly the answer is no because there is a low amount of students who actually complete in four years the majority in five or six. So, are we really just told what we want to hear? What stood out to me in the article by Lang,K. was that one of the students who shared her story said that five isÃ¢â¬ ¦show more contentÃ¢â¬ ¦Some are actually similar to the variables of the article Ã¢â¬Å"College in four years not that common anymoreÃ¢â¬ . So, the first was institutional financial aid, and second was Ã¢â¬Å"real tuition costÃ¢â¬ . Third is instructional expenditures per full time equivalent student, and fourth was student factuality ratio. The fifth one was the average GPA of the incoming class. For both articles money is the most important factor that determines graduation rate. Ã¢â¬Å"80 CCCU (Council for Christian Colleges and Universities) institutions indicated that 48.6% of the variation in four-year graduation rated could be explain by the model, after adjusting the sample sizeÃ¢â¬ (To Dream). It is interesting to know that this article was done to help families select what is best to achieve four year graduation. This article also separated the seventeen performance indicators that they found and split them into tree groups: faith-related,financial, and institutional. Faith related variables are curfews, chapel-attendance requirements, required religion courses, and religion affiliations. Financial factors cause stress, Ã¢â¬Å"Tinto(1993) notes that financial constraints influence persistenceÃ¢â¬ ¦Ã¢â¬ (To Dream). Since students need money to continue education many get loans and go for grants and discounts offered. For Institutional factor it is important for faculty and students to interact and also how they spend the money students pay. Ã¢â¬Å"Specifically, prior studies have associated general expenditures perShow MoreRelatedIs Higher Education Necessary?1193 Words Ã |Ã 5 Pagessaid that college is the next step to a bigger future after high school. So many people look forward to the fun, the new experiences, the new people, and the new life. College is sometimes a getaway for that bullied student or a safe haven for that scientific nerd, but where do these people end up after college? A college education is not a decision for everyone, as several students graduate with a huge amount of student debt and qualified job opportunities. Do they even complete it? Secondary institutionsRead MoreEssay on Value of Higher Education626 Words Ã |Ã 3 Pagesidea that reading opens your mind up to new worlds. Such can be the same with a higher education. Education is a way to develop mentally and morally. Often we think about the financial benefit of a college degree. But what about things obtained that do not have a monetary value? There are things that we gain through the experience of college that otherwise, we may not. When you decide to attend college, you often have an idea of a field of study that you would like to follow. This is somethingRead MoreIs College Worth A Education?1140 Words Ã |Ã 5 PagesIs college worth attending? Many graduating students are leaving college today with enormous amounts of studentÃ¢â¬â¢s loans debt. Sometimes they do not obtain the college degree that they were going to school for. Today many induvial believe that getting a good education is the key to success in our society. There are issues that challenge the notion of higher education being worth its price. While in college, many students suffer stress from all the school work and responsibilities that is requiredRead MoreCollege Is A Waste Of Time And Money853 Words Ã |Ã 4 PagesYork, interviewed 300 college students at random and 200 of them didnÃ¢â¬â¢t think that the education they were getting was worth the effort.Ã¢â¬ (Bird 220). The idea of continuing education after graduating high school ca n be very questionable for some students. Many students side with Caroline Bird and her theory that education serves very little purpose in the job market in her essay Ã¢â¬Å"College Is a Waste of Time and MoneyÃ¢â¬ . But inevitably, students believe that post-secondary education is beneficial in theirRead MoreGraduation Speech Over College Education Essay1686 Words Ã |Ã 7 Pagesbeen a great deal of debate over college education and itÃ¢â¬â¢s worth to society and the students who is currently contemplating where they should go or not. In addition, the question of cost, and just how expensive college has become over the last decade has come to attention. It is clear that Americans and important figureheads have argued over whether the benefits of attending college outweigh the benefits of just high school diploma or another type of post-secondary schooling. There are many validRead MoreValue of Education1441 Words Ã |Ã 6 PagesValue of Education In his essay Ã¢â¬Å"Is College Worth the Money?Ã¢â¬ , Daniel S. Cheever, Jr. contends that, Ã¢â¬Å"The real question is whether students are getting their moneyÃ¢â¬â¢s worthÃ¢â¬ (102). He emphasizes the value of education and not only the cost. Higher education is the focus of CheeverÃ¢â¬â¢s essay, but I believe the same question of worth can be asked concerning elementary through high school education as well. Both public and private schools offer distinctive educational opportunities and each individualRead MoreIs Higher Education Worth The Cash?1601 Words Ã |Ã 7 PagesHigher Education Worth the Cash? In Marty NemkoÃ¢â¬â¢s article, Ã¢â¬Å"We Send Too Many Students to College,Ã¢â¬ he analyzes and questions whether college is truly worth the money. Marty Ã¢â¬Å"holds a Ph.D. specializing in the evaluation of education from the University of California, Berkeley, and subsequently taught thereÃ¢â¬ (martynemko.com) as well as published seven successful books. Two of the books he wrote were associated with college focused on interesting careers to choose, as well as an all in one college guideRead MoreIs A College Education Worth It?1443 Words Ã |Ã 6 PagesMarch 2016 Is a College Education Worth It? Is the American dream just a dream?The worth of a college education is arguably one of the most controversial topics in the country. Over the years, the American education system seems to emphasize and underline the importance of college education. The reality of the situation is that a college education can be appreciated through looking at the statistical numbers of people that have enrolled in to college education. A college education is valued becauseRead MoreIs A College Education Worth It?1018 Words Ã |Ã 5 PagesIn todayÃ¢â¬â¢s society, the idea of receiving a college education has been pondered quite a bit as to whether or not it is actually worth it. According to Michelle Adam, many people Ã¢â¬Å"Ã¢â¬ ¦today believe that getting a good education is key to success in our society, this revealed surprising issues that challenge the notion of higher education being worth its price tagÃ¢â¬ (59). Naturally, many high school graduates apply for college right before or after graduation. Others decide to go into the work force, armedRead MoreA School Program917 Words Ã |Ã 4 Pagesprofessional education, life will sum to disappointment. The level headed discussion about the estimation of a school instruction is heightening, with an expanding number of individuals, disappointed with their experience. In the most recent decade educational cost expenses ascended by 42% and graduates can now hope to pay upwards of $100,000 for a four-year program. On the off chance that you can t bear the cost of it you ought to apply for a few grants, alongside enhancing in secondary school day
Tuesday, May 5, 2020
Question: Describe about the topic Sustainability in Marketing? Answer: Introduction Sustainability in marketing or sustainable marketing is the process in which the companies take the initiative to endorse or promote goods which are safe ecologically and advertising a companys commitment towards eco-friendly products. In this of marketing, a company tries to benefit from the greater significance that the consumers put on a particular product which is eco-friendly, so that the company can restructure their investment for the manufacturing of the same product. Literature Review As studied by Lee Lam (2012), the escalating interest of people in the conservation of energy and ecosystem has led companies to alter their strategies and reorganize accordingly. They have to rethink on how to position them in the market. A company needs to redesign its work processes towards developing a product according to the environmental issues. Today, it is found that consumers go for products which are eco-friendly and thus companies are adopting sustainable marketing in which the products are modified and packed in a way which does not affect the environment or disturbs the ecosystem. The companies redesign their product and give them a green image so as to attract consumers and make a strong customer base; this also depicts the companys social responsibility. This strategy helps the company to keep the price at a relatively higher rate because consumers prefer green and eco-friendly products. Here, the objective is to examine the sustainability of the industrial marketing . The goal is to analyze the operations which are related to the recycling of products and materials which is also known as reverse logistics, to find out what are the problems faced daily and to examine the origin of such problems. Now to solve these problems, certain recommendations are given to improve the performance and effectiveness of reverse logistics. The importance of the article is to see how green marketing is having an effect on sustainable operations management. Due to green marketing consumers are getting inclined towards products which are eco-friendly so the companies try to ensure that sustainability is achieved by enhancing the efficiency of the operations by reducing the time, costs maintaining the margin of profit and attaining the objectives of the business. Thus, companies are trying to retain their customers through sustainable marketing by altering the business processes as per customer wants (Lee Lam, 2012). According to Pomering (2014), a marketing planning structure is developed which will be an aid to the managers to focus on the sustainability issues in their process of decision making. A Sustainability Marketing Model is suggested flows through the marketing planning process. This framework shows a matrix which has four decisive fields to the conventional marketing mix- Physical Evidence, Process, Participants and Partnership which represents on the three pillars of Triple Bottom Line or Sustainable Development- Planet, People and Profit. This model is formulated so that the managers review if there is a sustainable effect of their decisions (Pomering, 2014). The theory of sustainable development is that our future generations must not compromise for the actions of the present generations. Sustainability Marketing Model is a methodical structure that gives the managers an opportunity to consider the sustainable consequences of the demand and supply side decisions taken. The model en sures that the sustainable development issues are put into strategic process of planning which eventually cascades to operational processes. This particular model is joined relevantly with the traditional model of marketing mix is than cross-referred with the Triple Bottom Line Model which forms the Sustainable Marketing Matrix. The positioning of a company is well affected by sustainability. The matrix does not deliver ambiguity and provides complete review of the operational decisions that may have an impact on outcomes and decrease harmful results. According to Connelly, Ketchen Slaters (2010) article, it can see that sustainability is providing a great future in market research through some important company hypothesis. Mainly it is seen that the suggestions offered by sustainability are transaction cost economics, agency theory, population ecology, resource dependency theory, the resource-based view of the firm, upper echelons theory, social network theory and signaling theory. It is seen that how this theories are helping the researchers to follow the paths that the firms can establish themselves in sustainability marketing and different practices of business so that it can develop our observations or views that will appear from concurrent tests of interdependent theoretical prospects (Connelly, Ketchen Slater, 2010). According to Hult (2010), sustainability is growing and it is been conceptualized by eminent persons and experimented by managers. With the increasing focus on sustainability efforts marketing holds a distinctive place within the customers to keep their relationship intact. Organizations tries to achieve the market-based sustainability to a certain extent that they can keep up to the customer needs for that they modifies in their products according to the needs of their purchaser. In the present scenario stakeholders keeps in their account that the products they are bringing in the market are easily acceptable by the consumers and for that they are using eco-friendly materials to manufacture their products. As todays consumers are more keen towards those products which are made from natures by product. These types of ideas by the company are helping the consumers to choose an eco-friendly product which does not harm our environment (Hult, 2010). In todays market stakeholders are int roducing CSR (Corporate Social Responsibility) to maintain their sustainability in their market. Triple bottom line is one of the theories of CSR which is focusing the customers. The main three pillars of Triple bottom line is People, Planet and Profit. Now customers are very much into using eco- friendly products. The company s are making their product not only looking into their profits but also to the customer needs so that it improves the well-being of the society and consumers. As mentioned by Dam Apeldoorn (2015), in marketing Sustainability plays an important role in economic development .To improve the relationship between marketing and natural environment the efforts of societal marketing and green marketing is used. Sustainability development has been defined as meets the need of the present generation without compromising the ability of future generations to meet their needs. Green Marketing gives importance to the push and pull-strategy of the market. It is easily acceptable by the consumers due to its environmental friendliness. It is covering a huge range of the market by the production of the product, its modification and also its packaging and advertising plays an important role in the present market. Societal marketing not only looks into the profit of the product but it also sees that how that product is making an impact in the society. Societal marketing also keeps their focus on the customer needs. According to the customer needs they develo p their product keeping their profit intact (Dam Apeldoorn, 2015). Conclusion Sustainability in marketing is required for the companies because it offers a company to be different from its competitors and also help in increasing profits. Researchers can know about sustainability in marketing through nine significant theories which helps them know a firms business practices. A company tries to bring out a product which satisfies the wants of the consumers, an eco-friendly product which does not harm the environment and the society. The company also stays in profit by manufacturing such sustainable products keeping the prices of the product high because the consumers now prefer such environmentally safe. Sustainable marketing puts efforts on green marketing and societal marketing. It also helps in reverse logistics in industrial marketing, finding out what the problem is and the cause of the problems. Sustainability in marketing can be broadly explained through Sustainability Marketing Matrix, which shows a companys decision making ability in operations and prov ide positive results. Thus we see that sustainability in marketing a can be achieved through repositioning and making changes according to the needs of the consumers without affecting the environment and the eco system. Reference List Connelly, B., Ketchen, D., Slater, S. (2010). Toward a theoretical toolbox for sustainability research in marketing.Journal Of The Academy Of Marketing Science,39(1), 86-100. doi:10.1007/s11747-010-0199-0 Dam, Y., Apeldoorn, P. (2015). sustainable marketing.Journal Of Macromarketing, 46-52. Hult, G. (2010). Market-focused sustainability: market orientation plus!.Journal Of The Academy Of Marketing Science,39(1), 1-6. doi:10.1007/s11747-010-0223-4 Lee, C., Lam, J. (2012). Managing reverse logistics to enhance sustainability of industrial marketing.Industrial Marketing Management,41(4), 589-598. doi:10.1016/j.indmarman.2012.04.006 Pomering, A. (2014). Strategic marketing sustainability: from a marketing mix to a marketing matrix.Being Practical With Theory: A Window Into Business Research,3(2), 80-86.
Wednesday, April 8, 2020
Computer Crimes Computer crime is any illegal act which involves a computer system whether the computer is an object of a crime, an instrument used to commit a crime or a repository of evidence related to a crime. Telecommunication crime is the fraudulent use of any telephone, microwave, satellite or other telecommunications system. Many telecommunications systems themselves are computers and therefore in some instances, offences against a telecommunication system can also be considered a computer crime. Computers and telecommunications have become a critical part of the daily lives of Canadians, and criminals have also been able to take advantage of this technology. The Royal Canadian Mounted Police is responsible for the investigation of all computer crime offences within its jurisdiction. It also investigates such crimes where the Government of Canada is the victim, regardless of primary jurisdiction. In addition, the RCMP can investigate offences involving organized crime or offences related to the national interests of Canada. -------------------------------------------------------------------------------- RCMP Support Staff There are RCMP Commercial Crime Sections is every major city in Canada. Each one of these units has at least one investigator who has received specialized training in the investigation of computer crimes. These investigators are supported by the RCMP Computer Investigative Support Unit (CISU) located at RCMP Headquarters in Ottawa. CISU can provide technical guidance and expertise to all Canadian police departments and federal government agencies in relation to computer and telecommunication crime investigation. Types of Crime In Canada today, the main types of computer and telecommunication crime are unauthorized access to computers (hacking), mischief to data, theft of telecommunications, and copyright violations of software (illegal copying and distribution of software). In addition, computers are commonly found in many other types of investigations and these systems must be examined for evidence. Types of crime where computer evidence has been located include murder, fraud, stock market manipulation, pornography, proceeds of crime, and drug importation. The term computer "hacker refers to an individual who, via a modem or some other computer communications device, circumvents computer security and breaks into a computer system. "Hacking" could be roughly equated to a break and enter. A "hacker" can steal data, sabotage information, or do nothing but browse. The Scope of the Problem Owing to the technical nature of computer and telecommunication crime, law enforcement personnel must be properly trained to conduct such investigations. The Canadian Police College offers three different computer crime courses covering everything from search and seizure of computer systems to examination of computers for evidence. These courses are available to any police agency in Canada as well as to some foreign investigative agencies. Computer and telecommunication crime is a global problem. Offences can transcend national boundaries and very often do. For this reason, the RCMP maintains contact with computer crime investigators around the world including investigators in the United States and Great Britain. Statistics on computer crime and telecommunications crime are difficult to accumulate primarily due to reluctance on the part of victims to report such crime and the many different jurisdictions in Canada. However, with growing economic losses to victims, more crimes are being reported to police. Recent losses in relation to telecommunications crimes have been very large. Some computer criminals operate on an international scale and in an organized fashion. These criminals can route their activities through countries where jurisdictional processes and legal problems can make investigation difficult.
Monday, March 9, 2020
Critique on the levels of analysis essays CRITIQUE ON THE LEVEL-OF-ANALYSIS PROBLEM IN INTERNATIONAL RELATIONS BY J. DAVID SINGER At the beginning of J. David Singers article, he first made use of simple conditions to dwell on and thus establishing the essence of having a model and a point of focus in ones examination of a particular phenomena that emphasizes on the political environment of a country. I agree when he cited that we tend to be at ease with our present status and for that reason, our drive to move forward to a better position is delayed because our concentration has been spread out and consequently, we fail to start. This essay points out the theoretical implications and consequences of the two of the most widely used models in rationalizing a states international relations. These are the International System and the National State as levels of analysis. The author also provided a brief discussion on the key elements in analyzing a model. He stressed that it should be descriptive, explanatory and predictive. To me, this implies that the construction of a model for the purpose of ones analysis, is somewhat sophisticated in the manner of its technique and attributed mainly to the ontological positions holding the study. The relativity of ones interpretation on a given information is for the fact that not every one of us think alike and that it is subjective to ones understanding. From my point of view, the International System, the merging of information in the formulation of general assumptions, could not be at all times be applicable to all the participating bodies. It may do so but the impact may not be of essence to one as that it would create in the other. I believe that the purpose of a homogenized image is to find only the relationships that exist and to measure the influence of these relationships to the subjects involved. This homogenized image therefore provides only an abstract thought or idea because of...
Friday, February 21, 2020
Lebanon - Essay Example Early settlement in Lebanon evidence was found in Byblos. In 5000 BC the city was occupied by people. Lebanon was the homeland of Canaanite descendants as it was part of Northern Canaan. The famous colonies of Lebanon rulers were Cadiz and Carthage which are currently known as Tunisia and Spain respectively. The country became one of the succeeding empires in recent times. The empires include Persian, Roman, Assyrian and Crusader among others (Harris 6). Music, literature and art in Lebanon are rooted in Levantine and Mediterranean norms. The art of Lebanon started after the civil war in 1991 in Beirut. The start of the art was marked by alternative Anita Toutikian artwork. Lebanon has more literature writers like Khalil Gibran who wrote the book called, Ã¢â¬Å"The ProphetÃ¢â¬ . Other local literature writers include Amin Maalouf and Elias Khoury among other. Lebanon mostly practice the traditional folk music. Currently, the society practices the modern music involving Arabic and Western styles and pop (Harris 35). Lebanon is favorable for tourism since it has many places to visit like Mim Museum, Mohammad Al-Amin Mosque and National Museum of Beirut among others. There are hotels for accommodation and they include Sonesta Maho Beach Resort and Sonesta Great Bay Beach among others (Harris 10). In conclusion, Lebanon is a country which has undergone many stages of development. The societies in Lebanon have interacted with different communities that participated in brining up the Lebanon culture. The country is a good place to tour since it is peaceful and has many tourism attraction features (Harris